Building an Effective Business Case Training

Stakeholder Identification and Management

• Identifying business-level stakeholders

• Conducting stakeholder analysis

• Harvesting stakeholder goals

Determining the Problem

• Clarifying the business goals

• Creating a Problem Statement

Documenting the scope

• Turning goals into business requirements

• Documenting the business requirements

Deducing key decision criteria

• Weighting decision criteria

• Determining possible alternatives

Researching alternatives

• Examining the business options

• Developing the options for presentation

Estimating costs

• Establishing costs

• Evaluating and selecting financial appraisal methods

• Creating and applying a basic cost model

Forecasting benefits

• Categorising tangible and intangible benefits

• Proving intangible benefits with a benefits rationale

Investment appraisal

• Employing four common financial analysis tools

• Producing a cash flow model

Risk assessment methods and tools

• Recognising the impact of time and risk

• Creating and using a risk register

Prioritising risks

• Applying a risk assessment matrix

• Framing risk with your stakeholder analysis

• Aligning risk evaluation with stakeholder point of view

Targeting Your Recommendation

• Delivering and positioning the solution

• Aligning the business case with stakeholders

• Aligning and prioritising initiatives

• Prioritising and selecting alternatives

• Selecting the business case delivery methodology

Crafting a Persuasive Business Case

• Overcoming the business document paradox

• Minimising content to get maximum results

Presenting the Business Case

• Organising your presentation

• Preparing the message

• Sequencing the content

Tailoring your presentation to the audience

• Selecting the delivery medium

• Communicating your case with confidence

• Validating your presentation

• Generating feedback for improvement