MBA Essentials: Enhancing Organisational Performance

You Will Learn How To

Integrate business management theory with realistic practices
Apply finance and accounting techniques to support decision making in today's economic conditions
Formulate a comprehensive marketing plan
Leverage organisational structures, operations and systems to achieve business objectives
Manage people effectively to maximise organisational performance during difficult times
Develop business and product strategies that create ongoing competitive advantage

Course Benefits

Understanding the complex factors that drive business is vital for professional and organisational effectiveness and to ensure a competitive edge. This course offers the skills you need to evaluate organisational information and address business challenges. You learn fundamental business concepts and proven management analysis tools typically taught in MBA programmes to guide your analysis, planning, decision and implementation processes.

Who Should Attend

Business analysts, managers at all levels, IT professionals and anyone who wants a fast-track course to improve their business knowledge and decision making or needs to better interact with marketing, sales, finance or operations staff.

Workshop Course

You apply key analytical skills through a series of computer-based simulations. Workshops include:

Assessing the impact of your decisions through a comprehensive and realistic business simulation
Applying root cause analysis to improve effectiveness
Integrating tools and techniques to develop business, services and product strategies
Developing key concepts and components of an effective marketing plan
Evaluating operating budgets and financial performance measures
Analysing profit and loss statements, balance sheets and cash flow statements

Course Content

Fundamental Business Skills

Interpreting accounting concepts and reports
Applying financial analysis techniques
Leveraging customer and market behaviours
Structuring productive business operations and processes
Managing people effectively
Formulating a competitive business strategy

Measuring Business Performance with Accounting

The key components of managerial and cost accounting

Decoding the various types of accounts
Deciphering balance sheet accounts: assets, liabilities and net worth

Working with managerial accounting tools

Analysing balance sheets to determine business strengths
Interpreting profit and loss statements
Assessing cash flow statements

The impact of cost accounting practices

Actual vs. standard costs
Employing costing techniques
Applying the concepts of activity-based costing

Applying Finance Tools and Techniques

Optimising capital management

Managing the two key cash drivers: receivables and payables
Applying working capital effectively

Leveraging analysis tools

Selecting appropriate tools and measures
Driving solid management decisions

Financial management

Budgeting, forecasting and reporting tools
Balancing equity and debt in all economic cycles

Targeting Markets and Customers

Developing an effective marketing plan

The roles of marketing
Distinguishing marketing and merchandising

Differentiating market and buyer behaviour

Tuning in to customer needs
Segmenting your market space
Marketing terminology and techniques

Your marketing toolkit

Applying the five Ps of marketing
The "How Tos" of effective brand management
Leveraging the product life cycle

Running the Business

Maximising an organisation's effectiveness

Factors driving organisational structure
Improving selection of new employees

Applying critical business practices

Reducing waste with "lean" and related techniques
Incorporating the best of Six Sigma

Delivering Results through People

Managing results and expectations

The actual responsibilities of management
Balancing managerial roles: interpersonal, informational and decisional

Navigating the levels of management

Shifting perspectives from level to level
Changing behaviours

Creating an effective environment

Fostering emotional intelligence
Resolving tensions, disruptions and conflict

Developing Winning Business and Product Strategies

Building a sustainable plan

Best practices of effective planning processes
Assessing opportunities: matrices and SWOT analysis
Key forces and factors driving strategies
Identifying and developing strategic options
Balancing short-term results against long-term sustainability
Avoiding the pitfalls of once great organisations

Moving from plan to action

Product portfolio management
Formulating a business vision
Applying eight key steps for managing change

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